House2Home

While reading through and listening to the research that was conducted by House2Home. I discovered a few trends that stood out.  

• Shoppers wanted items that would look good in their space based on their style
• Decor items had to be within their budget 
• Shoppers didn't want spend a ton of time looking for the "perfect" items. 

There are very few interior design sites that actually offer recommendations based on an individuals style. The main sites I drew inspiration from is, StitchFix (although it's geared towards offering wardrobe pieces to their shoppers). As far as UI elements, I drew inspiration from a few decor sites including Homegoods and Kirklands. 

I then began conducting a round of Crazy 8's of rough sketches I put down on post it notes. While the quiz itself had to be easy and functional, my most critical screen had to be the offering of pieces a shopper could purchase.  

I had in mind after reviewing the research and conducting the lightning demo of different sites as previously mentioned, the path I wanted the user to take. It was a matter of the order of importance I wanted the user to take. 

Usability tests were conducted in person and over video conferencing with different participants. The participants ranged from their 30's - 40's. 

Overall, all the participants said the prototype was functional and the quiz was easy to use. 

A few pain points noted during testing were: 

• Use of the secondary red color around the budget range made it seem as though the user did something wrong (corrected it to the primary green color). 
• No option to deselect a picture on the "which of these looks inspires you page" 
• On the first page of the quiz, I had "What room is on your 'There is something missing here list?" which confused the user. (corrected to now read "What room would you like to start with?")