Converge
A social event app where friends are converging at all the latest events
Background
The Problem
The Solution
The Problem
A startup social event company launched a product to help people attend in person activities. The business team encountered a discrepancy with people who were interested in attending an event vs. those whose actually attended in-person. The company also requested the project to be completed within two weeks.
My Role
The Solution
The Problem
As the solo UX Designer, I decided to conduct secondary user research based on competitive analysis along with screener surveys and user interviews to better understand my audience. From there I created a persona along with a user flow creation, crazy 8 and solution sketching, a low Fidelity and high fidelity mock up with two rounds of usability testing for each.
The Solution
The Solution
The Solution
The solution was to come up with a experience for the event goer that would ultimately encourage them to attend the event with the flow through seeing the event description, to the checkout process, an option to add the event to their digital wallet and receiving a notification reminder of the event. On the checkout flow the event goer would understand that there was a "no refund" policy.
An Affinity map was then constructed from themes I was able to gather from notes I took from user interviews. The three main themes were Notifications, Promo Code, and Refund Policy.
User flow
A User Flow is a journey that takes the user on a path from point "A" to point "B" toward the desired outcome.
SKETCHES
Crazy 8 Sketch
Due to the condensed two-week timeline, and based on the design sprint methodology, I wanted to conduct a round of crazy 8s to confirm the critical path the user would take.
Solution Sketch
The following day after completing my Crazy 8 sketches, I moved on to solution sketching out the storyboard flow of my most critical screens.
Wireframe Usability Test
After completing the wireframes, I conducted a low-fidelity prototype test with some respondents to my screener survey.
- Two individuals wanted to be able to scroll through the cards.
- Two individuals wanted to see what occurs when clicking on the "Apple wallet" CTA.
- Two individuals wanted to see an actual description of the event.
